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POLITECNICO DI MILANO. INDACO DEPARTMENT. COMMUNICATION DESIGN RESEARCH AND TEACHING UNIT (UDRD D.COM)

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Communication Elements

Use of texture and shapes
- identity by abstract shapes
- identity by textures and patterns
Use of colour
- identity by colour
- identity by system of colour
Use of illustration
Use of photography
Use of typography
- identity by typography
- typographical texture
Use of pictograms
- identity by pictograms
- instruction through pictograms
Use of structure
Surface Effects
- bubble
- corrugated
- debossed, embossed
- die cut
- fluorescent
- glittered
- glossy
- metallescent
- metallic
- mirrored
- opaque
- pearlescent
- rough
- smooth
- soft

Languages

Contamination
- unusual structural association
- unusual visual association
Moods and Trends
- classic
- contemporary
- eco-friendly
- fantastic, fairy
- hand-made
- high-tech
- historical, traditional
- ironic
- luxury
- mass-market
- medical
- minimal
- natural
- playful
- pop

Material Category

Materials

Morphology

Structure
- aerosol spray can
- bag
- basket
- blister-pack
- bottle
- box
- brick
- buckets
- can and tin
- cheer-pack
- clamshell
- cluster
- cup
- disc-case
- drum and keg
- flacon
- flow-pack
- folding carton
- gable top
- jar and pot
- other shapes
- pouch
- sachet
- shopping bag
- tetra-pack
- tray
- tube
- vial
- wrapper
Structural Components

Product Category

Food
- soups and ready-meals
Beverages
Nonfood

Project typology

InterventionTypology
Artefact Typology
Use destination

Target range

Target
- adults
- babies
- elder people
- for all
- kids
- men
- pets
- teens
- women

Transversal Themes

Accessibility
Extra-use
- arts and crafts
- packaging as a new medium
Information Design
Multisensoriality
Service
Special Packaging
Sustainability

33 results for: mass-market

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BIOTA SPRING WATER

CACTUS NATURAL MINERAL WATER

FIORI DA MANGIARE

FOCL INFUSED TEAS

FRENCH RABBIT PACKAGING

GATORADE SUPER BOWL XLIII CHAMPS EDITION

GRILLI DEL MULINO BIANCO

GROTTANGELES STREETWEAR

HJORTRON YOGHURT PACKAGING

ICELAND GLACIAL WATER

LEVISSIMA EASYCAP

PARMESAN ALUMINUM PACK

RIMI - MARINE CLEANING PRODUCTS

STOP'N GROW SHOPPING BAG

TAUT ISOTONIC PACKAGING

VERSUS WINES UNPLUGGED