When you see Versus packages you immediately understand that they want to set apart from the lack of innovation of the wine industry. The new pouches offer various advantages: they are easier to transport thanks to the smaller structure, they takes less time to cool and it's easier to pour the wine thanks to the leak-proof tap. Even if they're not 100% recyclable as the traditional glass bottles, the overall environmental impact of the production of these pouches still manages to be lower, producing less waste.
Reference:
http://www.servusversus.com
