![HEALTHY TRASH- image](http://www.packagingdesignarchive.org/uploads/file/2714.jpeg)
The projects starts from the analysis of the so-called "trash food" products, their attractive language and their visual codes typical of the contemporaneity. The objective is to communicate healthy foods, through a process of resemantization, using the codes of "trash". The product is intended as a provocation for the consumer, in order to activate and recall a more conscious approach at the moment of choice and purchase.