W! AL GENERATION
"W!" stands for "Wine" and "AL" refers to the chemical symbol of Aluminium. With the term "Generation" the project addresses to a new generation of audience, more "green-oriented". Aluminium is in fact eco-friendly material: 100% recyclable, but lighter and more shock-resistant and corrosion-resistant…
WAITROSE CAKE
Waitrose cake packaging designed by Big Fish.
WAITROSE CHEESES
Waitrose supermarket chain has got a wide range of cheeses that came from all Europe. The design solution underlines the origin of each product and simplifies the purchase through a colour-code that denotes the origin country and, using a bright circle, the exact production zone.
WAITROSE CIDER
This is a coloured label styled “Mondrian”.
WAITROSE GAMME
The design has been around for a while, but it's one that is so well done on many levels. From the grat typography and copy writing, to the simple design nad pleasing color palette that highlights the product itself. The style of typography is how being imitated by many companies. But that is the sincerest…
WAITROSE HERBS
From Lewis Moberly website: "Herbs are as rich in myth and magic as they are in minerals and vitamins. An opportunity to spread the word and present some real shelf talkers”. Waitrose Herbs have a lot to say for themselves. Each minimally packaged pot carries bold tabloid style text, telling you…