WAITROSE OLIVE OIL

WAITROSE OLIVE OIL- image

Packaging design should be smart and simple, says Jonathan Ford. Peralfisher's work for Waitrose olive oil is the perfect exemple of minimal elements making a big impact.

Reference:
Arts Project Packaging Design N.109 - April 2008

reported by:

Packaging Design Archive

on:

24.03.09
end-user packaging
range of products
new product
bottle
glass and ceramics
contemporary
identity by shape
identity by typography

Credits

Country: UK
Agency: Pearlfisher

Designer: Jonathan Ford