BEAST EYE ENERGY DRINK

BEAST EYE ENERGY DRINK- image

The design of this can is particularly aggressive: a big black and red roaring “beast” covers the whole height of the white can, creating a high-contrast image that reflects the characteristics of the product (an energy drink) as well as its dynamic target.

Reference:
http://www.iplusdesign.jp http://www.beasteye.com

reported by:

Packaging Design Archive

on:

02.03.10

Credits

Country: Japan
Year: 2008
Agency: I+PLUS DESIGN

Award: Pentawards Gold Award "Beverages: Functional Drinks", 2009