PACKAGING DESIGN AND PUBLIC UTILITY

PACKAGING DESIGN AND PUBLIC UTILITY- image

An experimental applied research project was developed at the Design Department of Politecnico di Milano (scientific coordination prof. Valeria Bucchetti) with the sponsorship of Comieco (Italian Consortium for the Recovery and Recycling of Cellulose-based Packaging).
A cardboard packaging - specifically, a pizza box - was investigated as a medium for socially-useful messages related to home safety.
The project involved a group of professors and researchers of the Design Department, as well as some young designers trained at Politecnico's School of Design.
14 design solutions were developed, with different visual languages (photographic, illustrative, typographic), styles and rhetorics in order to effectively communicate the awareness campaign on home safety.
The results of the research project are presented in the book "Packaging design and and public utility" by Erik Ciravegna and Umberto Tolino (Edizioni Dativo, 2012), with essays by Valeria Bucchetti, Cesira Macchia and Salvatore Zingale (Politecnico di Milano) and contributions by Piero Attoma (Comieco), Giovanni Baule (Politecnico di Milano), Marco Di Bernardo (Gifco-Assografici), Vittorio Torriero, Alessandra Torriero and Jacopo Pasetti (Ceper). 

reported by:

Packaging Design Observatory

on:

01.03.13