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POLITECNICO DI MILANO. DESIGN DEPT. COMMUNICATION DESIGN RESEARCH GROUP. IDENTITY SYSTEMS / PACKAGING DESIGN
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PRET-A-MANGER
reusability
ready to use
packaging as a new medium
end-user packaging
range of products
extra-use of packaging
concept
folding carton
tray
box
soups and ready-meals
plastics
cardboard and paper
contemporary
unusual visual association
photo to evoke
identity by abstract shapes
2
cases similar to:
PRET-A-MANGER
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APERITIVO SENZA SPRECO
PACKAGING IPER-SCORRETTO
