Vario, the multi-disciplinary design consultancy, has created new prescriptions medicine packaging for Teva UK Limited (generics pharmaceutical manufacturer): 'Teva 360 ', in recognition of viewing generics packaging from every angle. The innovative, bold, modern design is a first for the industry, using different coloured roundeles and clear typography effectively to distinguish product and strenght for professionals and patients alike, and make it easier for patients on multidrug therapies to differentiate more easily between their medicines. The new scheme now accomodates space to enable Braille to be printed on the packaging.
Reference:
ItaliaImballaggio N.7-8 July-August 2006
