SMIRNOFF PEELABLE BOTTLE

SMIRNOFF PEELABLE BOTTLE- image

To launch the new formula of the flavors of Smirnoff Caipiroska, the Brazilian drink that is popular worldwide, design agency JWT created bottles with the texture of the fruit for the flavors lemon, passion fruit and berries and a diagonal perforation, so that consumers could feel the unique experience of peeling a drink made of fruit. And we even sent the bottles in wooden crates to a select mailing list, just like the fruits are transported in large produce markets in Brazil.

reported by:

Packaging Design Archive

on:

30.05.13

Credits

Country: Brazil
Agency: JWT

Art Direction: Christian Faria, Ricardo Kawano, Vinicius Montana
Copy Writer: Marlon Zanatti