In order to warn the user about the risk of child obesity, the project has a colorful and funny graphic style that highlights the role of food as energy and it also suggests a way to use it by adding a rope to jump to the packaging. In this way the packaging can be reused as a tool for physical activity, since the rope jump lets you quickly burn calories and it's a good exercise to make both arms and legs stronger, moreover it improves cardiac and respiratory resistance.

reported by:

Simona Bonafini




Country: Italy
Year: 2010
School: Politecnico di Milano, School of Design (Milan, Italy)

Course: Final Project Studio, Communication Bachelor Degree

Lecturers: V. Bucchetti, E. Ciravegna, C. Diana, M. Minoggio

Student: E. Conchetto