In order to warn the user about the risk of child obesity, the project has a colorful and funny graphic style that highlights the role of food as energy and it also suggests a way to use it by adding a rope to jump to the packaging. In this way the packaging can be reused as a tool for physical activity, since the rope jump lets you quickly burn calories and it's a good exercise to make both arms and legs stronger, moreover it improves cardiac and respiratory resistance.
