OCIO- image

Ocio is a campaign against social abuse unconsciously made. "Ocio" is a way to say "attention" in the North of Italy, the project consists in putting some sentences on the packaging to make people notice those attitudes that can disturb other people and the packaging also promotes a kinder way of life.

reported by:

Simona Bonafini




Country: Italy
Year: 2011
School: Politecnico di Milano, School of Design (Milan, Italy)

Course: Final Project Studio, Bachelor Degree

Lecturers: V. Bucchetti, E. Ciravegna, C. Diana, M. Minoggio

Student: Gianluca Crudele