PRECIOUS AS DIAMONDS

PRECIOUS AS DIAMONDS- image

The concept focuses on the relevance of the relationship between product and container and also the ergonomics.
Both balsamic vinegar and diamonds start from raw materials that, with a long waiting, result into something very precious. The project explores the elegance, power, strength and delicacy characteristics that make them so similar, by finding the best way to represent these characteristics on the bottle and secondary packaging shape.


Project developed for the international student competition "Remarkable Packagings & Alternatives" within the "Emballage" packaging exhibition (Paris, November 19-22, 2012).

reported by:

Packaging Design Archive

on:

06.07.12

Credits

Country: Italy
Year: 2012
School: Politecnico di Milano, School of Design (Milan, Italy)

Course: Packaging Design 2012, Master Degree

Lecturers: Valeria Bucchetti, Erik Ciravegna, with Deborha Dal Degan

Students: Iandara De Lanteuil, Micol Polon, Carlotta Serri