Bortolo Nardini is the oldest Italian distillery, widely renowned for its grappa.
After more than 230 years from the company's foundation in Bassano del Grappa, Hangar Design Group, an Italy-based creative firm, has designed the packaging of the new tube cases for its products. Each tube matches a different bottle of grappa or liquor, depending on the colour: black for the classic Grappa, gold for the Riserva, white and gold for the Riserva 15 Anni, ruby-red for the cherry flavoured "Tagliatella" and light-yellow for the "Acqua di Cedro", a traditional citron-based liqueur. The challenge was to maintain the traditional elements of the Nardini brand identity and mix them in a more contemporary look: the essential design is balanced with iconic visual elements of the brand, such as the historical logo and the typical reference to Bassano del Grappa.
Reference:
Hangar Design Group
