The design task for Selfridges Food Hall was to create a strong brand identity and unify a diverse range of packaging. It had to reflect its extraordinary, impressive history and promote its food credentials, avoiding uniformity in a lively, surprising and collectable range. Waitrose Cooks'Ingredients use subtle colour and an engaging tone to create an interactive and collectible range of products, making them as'not your average cupboard basics'.
Reference:
Arts Project Packaging Design N.109 - april 2008
