FISHEYE- image

The product is a cardboard packaging for pet fish food in flakes. The choice of this material allows to obtain significant savings in terms of production and disposal, combined with a great product recognition thanks to its uncommon shape makes it highlight from the rest of the market.
The cardboard also suggests a new way of usage: drawing inspiration from the existing candy packagings is in fact assumed as new type of dosing for oatmeal.
The concept is characterized by a minimal and essential graphic design both for identification of the packaging and recognition for the customer.

reported by:

Packaging Design Archive




Country: Italy
Year: 2011
School: Politecnico di Milano, School of Design (Milan, Italy)

Course: Packaging Design 2011, Master Degree

Lecturers: Valeria Bucchetti, with Erik Ciravegna, Sara Sanvito

Students: Gabriele Colombo, Andrea Di Martino, Roberto Finotto, Simone Mauri, Maria Eugenia Poceiro, Simone Preatoni