LOGAN WEEMALA

LOGAN WEEMALA- image

Wine Packaging from War Design. War Design created this packaging for the Weemala range from Logan Wines, a small Australian family winery. As the designers explain, "When you are a boutique winner with little advertising, creating impact on the shelf is imperative. Simple, stylish line drawings of birds native to the Mudgee region stood out from the multi-coloured crowd, and complemented Weemala's aboriginal meaning of good view".

Reference:
Arts Project Packaging Design N.109 - April 2008, http://www.wardesign.com.au/work/weemala/

reported by:

Packaging Design Archive

on:

24.03.09

Credits

Agency: War Design

Awards: 2006 AGDA Awards - Sale Effectiveness Finalist