International café chain Pret A Manger has re design its range of Pure Pret sparkling fresh juices using PictorisTM high quality print technology from CROWN. The company, which specializes in freshly prepared, natural products, partnered with Crown to create a visually appealing beverage can that reflects its brand image and values. The new Pure Pret cans feature detailed typography and stunning images of Pret A Manger's iconic food-based characters, such as a goldfish cleverly formed by parts of an orange. The detailed graphics realistically emulate the textures of the fruits used in the juices to communicate flavors, which include Sparkling Orange, Apple, Elderflower & Grape, Ginger Beer and Yoga Bunny Detox. The characters on the new Pure Pret cans are displayed on a clear white background, which maintains visual synergy with other Pret A Manger products further strengthening its brand identity, while the clean design hints at the beverage's natural ingredients.
Reference:
http://www.pret.com/menu/cold_drinks
