Super de Boer is among the largest retail chain and the strongest private labels in the Neatherlands. VBAT design consultancy has recently updated the visual identity of the brand. This is a nice example of the package-as-body concept: all boxes, containing chocolate cereals for children, are a family together, with mum, dad and children. Once empty, children can even cut the dotted parts of the illustrations on box and pull out the arms of characters.
Reference:
http://www.vbat.com
