This cigarette box speaks about the effect of smoking on the human organism, but at the same time it's something very different from what has been made before. To illustrate the deathly danger of smoking, the designer decided to shape the box as a coffin. In Romanian there is a saying that every cigarette is a nail in your coffin. Even if it lacks deeper informations on this subject, the overall idea that smoking can kill comes out very clear.
Reference:
http://www.behance.net/Reynolds
