THE ECONOMIST PIZZA BOX

THE ECONOMIST PIZZA BOX- image

The Economist wants college students to learn more about global affairs while eating pizza. The publication's new brand boxes use pie charts to express statistics on global wheat consumption, arable crop land, and cheese imports, as part of their "get a world view campaign". The boxes are distributed nearby Philadelphia-area college campuses.

Reference:
http://slice.seriouseats.com/archives/2008/10/the-economist-pizza-boxes-pie-charts.html

reported by:

Packaging Design Archive

on:

03.11.09

Credits

Country: United States of America
Year: 2008
Agency: BBDO New York

Designers: David Lubars, Bill Bruce, Kara Goodrich, James Clunie