There is a japanese inn in Kaga Prefecture called the Beniya Mukayu. The "Mukayu" in its name is composed of three Chinese philosophy of inaction. Here we find a wealth of apparently useless things that turn our values on their head. The project of this bottle, e.g. through the logotype, wants to communicate this philosophy.
Reference:
http://www.ndc.co.jp/hara/home_e/beniya/index.html
