Eight Italian fashion designers, only women, have teamed with The Coca-Cola Company for fund raising campaign in support of the victims of the earthquake in Abruzzo, Italy.
Donatella Versace, Alberta Ferretti, Anna Molinari for Blumarine, Veronica Etro, Silvia Venturini for Fendi, Consuelo Castiglioni for Marni, Angela Missoni and Rossella Jardini for Moschino dressed the Coca-Cola Light's "Contour" bottle (Diet Coke) and sold them at auction during the "Tribute to Fashion" show in Milan. Each bottle communicates the personality and the style of each designers, by the use of colours or other graphical and structural elements.
Reference:
http://www.luxuo.com/design/coca-cola-light-fashion-designer.html
