AMETRICA!- image

In her last year at SVA, Wang drew together her diverse experiences — cultural, social, and academic — to come up with what later seemed an inevitable thesis. Ametrica! is a cheeky but helpful campaign to convince the United States to join the rest of the world in converting to the metric system. It won an Adobe Design Achievement Award (ADAA) in the Environmental Design and Packaging category. The classic U.S. shopping bag is spending a graph composed by text only, which emphasized the opportunities for more common content, with regard to their quantification by the metric
system to allow easy understanding of the relationship.


reported by:

Lidia Secchi




Country: United States of America
Year: 2007
School: School of Visual Arts (NY, USA)

Course: MFA Designer As Author

Designer/Student: Amy Wang

Awards: Adobe Design Achievement Awards