New work from Ruth Pearson, a 3rd year student at University College Falmouth:
"A self initiated project to re-brand and re-package tesco value. The concept I went for was to show exactly how much more you get for your money with the brand. I used coloured bands to reperesent the food inside. The oversized percentages are there to grab the attention of money savvy shoppers."
Reference:
http://www.ruthpearson.com/
