The package, containing three variants of eye-shadows, evokes the binomial shadow-light, through a high contrast between external and internal. Inside the container is dark, opaque and "materical"; outside, it is lucent, glossy, mirrored, acting also as a tool for using the product.
Reference:
V. Bucchetti, Packaging tra vista e tatto, Edizioni POLI.design, Milano 2007.
reported by:
Packaging Design Archive
on:
08.06.09
Credits
Country: Italy
Year: 2007
School: Politecnico di Milano, School of Design (Milan, Italy)
Course: Workshop "Packaging tra vista e tatto" 2006-2007, Communication Design Bachelor Degree
Lecturers: Valeria Bucchetti, Giuseppe Meana with Erik Ciravegna and Sara Sanvito
Partnership: ProCarton Italia
Students: Anna Anselmi, Chiara Attieri, Valentina Dell'Acqua, Leonardo Domanico
