ERGO FOOD- image

The coexistence among people of different cultures and religions is a daily reality. Changing eating habits is one of the evidences of an integration process that has gradually brought exotic products in the supermarkets and typically Italian products in the houses of foreigners. Products packages, however, seem to ignore this social evolution. Communication is mainly mono-linguistic and not attentive to the needs of special diets. To address this deficiency, the project proposes a rethinking of food packaging, which, in compliance with specific dietary needs, try to break language barriers and promote cultural integration. A products line for a new brand of traditional Italian food, called "Ergo Food" starring the layout elements of text, translated into six languages​​, alongside strongly to the product images and descriptions of a system of pictograms essential that highlight the suitability of the food with specific nutritional regimes.

V. Bucchetti, Packaging contro.verso, Edizioni Dativo, Milano 2009.

reported by:

Packaging Design Archive




Country: Italy
Year: 2007
School: Politecnico di Milano, School of Design (Milan, Italy)

Course: Final Studio 2006-2007, Communication Design Bachelor Degree

Lecturers: Valeria Bucchetti, Piero Capodieci, Chiara Diana, Maurizio Minoggio

Student: Damiano Vitali