Very frequently there is no correspondence between the real product and its representation. Is it possible to call the consumer's attention without deceiving? The project PACKAGING IPER-CORRETTO (HYPER-CORRECT PACKAGING) aims to give an answer to this question. The proposed solution intends to communicate with extreme correctness merits and flaws of the product. The exaggeration and the total transparency become a way to awaken the consumer towards the theme of deceiving communication in the project of food packaging.
