SOTTO IL CIBO DI STRADA

SOTTO IL CIBO DI STRADA- image

The objective of the project "SOTTO" IL CIBO DI STRADA ("UNDER" STREET-FOOD) is to communicate the street-food of the Italian tradition, increasing its value and offering it as an alternative to the solution of the global market. Through the overlapping of expressive codes and the filtered reading of information distributed on several levels, the product identity is hidden and then unveiled, with a wrongfooting effect, only when the package is opened.

reported by:

Packaging Design Archive

on:

24.03.09

Credits

Country: Italy
Year: 2008
School: Politecnico di Milano, School of Design (Milan, Italy)

Course: Final Studio 2008-2009, Communication Design Bachelor Degree

Lecturers: Valeria BUcchetti, Chiara Diana

Student: Veronica Clarin