PHARMA F+V- image

Fresh fruits and vegetables are the context of action for the project PHARMA F+V. The package plays the role of "scientific informer" for the consumer, in order to increase his awareness during the act of choosing and purchasing products. Specific nutritional values and beneficial properties of the product are then highlighted using a language hyper-informative referring to the pharmaceutical world, in order to underline its properties.

reported by:

Packaging Design Archive




Country: Italy
Year: 2008
School: Politecnico di Milano, School of Design (Milan, Italy)

Course: Final Studio 2008-2009, Communication Design Bachelor Degree

Lecturers: Valeria Bucchetti, Chiara Diana

Student: Veronica Asnaghi