In the domestic context of alimentary consumption, the project CONTRO LO SPRECO INVOLONTARIO (AGAINST THE UNINTENTIONAL WASTE) consists in a system of packages characterized by informative contents taking up space over the packaging surface proportionally to the importance they assume for the consumer; the result is a different perceptive hierarchy and a different order of reading. The aim is to awaken people to the problems of alimentary waste: information include useful advices for a correct access to food, in particular practical suggestions to handle the product in order to minimize the "unintentional waste" due to consumers bad habits.
