TRECENTO PER CENTO TRASPARENTE

TRECENTO PER CENTO TRASPARENTE- image

The aim of the project TRECENTO PER CENTO TRASPARENTE (THREE HUNDRED PERCENT TRASPARENT) is to awaken consumer about the misleading communication used in food packaging and to guide him towards a correct and conscious choice and purchase. The main objective is then to develop a really seductive and attractive packaging system, but without renouncing to the correctness for the consumer. Transparency is the core of the project and the added value for the product communication: the designed solution is careful to give back a truthful image of the physical characteristics and the properties of the product, but without loosing the seductive function of the package.


 

reported by:

Packaging Design Archive

on:

23.03.09

Credits

Country: Italy
Year: 2008
School: Politecnico di Milano, School of Design (Milan, Italy)

Course: Final Studio 2008-2009, Communication Design Bachelor Degree

Lecturers: Valeria Bucchetti, Chiara Diana

Student: Alessandro Brunetti