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POLITECNICO DI MILANO. DESIGN DEPT. COMMUNICATION DESIGN RESEARCH GROUP. IDENTITY SYSTEMS / PACKAGING DESIGN
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Communication Elements
  • Use of texture and shapes
    • identity by abstract shapes
    • identity by textures and patterns
  • Use of colour
    • identity by colour
    • identity by system of colour
  • Use of illustration
    • identity by illustration
    • illustrated character
    • instruction through illustration
  • Use of photography
    • identity by photo
    • photo to describe
    • photo to evoke
  • Use of typography
    • identity by typography
    • typographical texture
  • Use of pictograms
    • identity by pictograms
    • instruction through pictograms
  • Use of structure
    • identity by modular structure
    • identity by packing process
    • identity by shape
  • Surface Effects
    • bubble
    • corrugated
    • debossed, embossed
    • die cut
    • fluorescent
    • glittered
    • glossy
    • metallescent
    • metallic
    • mirrored
    • opaque
    • pearlescent
    • rough
    • smooth
    • soft
    • textured
    • thermo-changeable
    • translucent
    • transparent
Languages
  • Contamination
    • unusual structural association
    • unusual visual association
  • Moods and Trends
    • classic
    • contemporary
    • eco-friendly
    • fantastic, fairy
    • hand-made
    • high-tech
    • historical, traditional
    • infographics
    • ironic
    • luxury
    • mass-market
    • medical
    • minimal
    • natural
    • pharmaceutical
    • playful
    • pop
    • romantic
    • transgressive
    • well-being
Material Category
  • Materials
    • bio plastics
    • cardboard and paper
    • fabrics
    • glass and ceramics
    • metals
    • other materials
    • plastics
    • polylaminated
    • wood
Morphology
  • Structure
    • aerosol spray can
    • bag
    • basket
    • blister-pack
    • bottle
    • box
    • brick
    • buckets
    • can and tin
    • cheer-pack
    • clamshell
    • cluster
    • cup
    • disc-case
    • drum and keg
    • flacon
    • flow-pack
    • folding carton
    • gable top
    • jar and pot
    • other shapes
    • pouch
    • sachet
    • shopping bag
    • tetra-pack
    • tray
    • tube
    • vial
    • wrapper
  • Structural Components
    • additional structural elements
    • dispensing systems
    • labels and sleeves
    • opening and closure systems
Product Category
  • Food
    • baby food
    • bakery and bread
    • chocolate
    • coffee, tea and infusions
    • confectionery and sweetness
    • dairy, eggs and cheese
    • delicatessen
    • desserts and ice-creams
    • finger food
    • fish and meat
    • frozen food
    • fruit and vegetables
    • other food
    • pasta, rice and grains
    • pizza
    • sauces and seasonings
    • snacks
    • soups and ready-meals
  • Beverages
    • alcohols and spirits
    • beer
    • coffee, tea and infusions
    • juices
    • milk
    • other beverages
    • soft drinks
    • sport and energy drinks
    • water
    • wine
  • Nonfood
    • books, movies and music
    • clothes and accessories
    • cosmetics, beauty and toiletries
    • electronics
    • flowergrowing and gardening
    • homecare products
    • jewels
    • office and stationery
    • other non-food products
    • pet care products
    • pharmaceuticals
    • tobacco and cigarettes
    • toys
Project typology
  • InterventionTypology
    • concept
    • new product
    • update
  • Artefact Typology
    • extra-use of packaging
    • range of products
    • single product
    • system of graphical components
    • system of structural components
  • Use destination
    • end-user packaging
    • industrial packaging
    • retail packaging
Target range
  • Target
    • adults
    • babies
    • elder people
    • kids
    • men
    • pets
    • teens
    • women
Transversal Themes
  • Accessibility
    • design for all
    • information accessibility
    • product accessibility
  • Extra-use
    • arts and crafts
    • packaging as a new medium
  • Information Design
    • information about content
    • information about packaging
    • information about use
  • Multisensoriality
    • edible packaging
    • sounding packaging
    • tactile packaging
  • Service
    • carrying system
    • disposable packaging
    • ready to use
    • refill system
    • smart packaging
    • unit dose packaging
  • Special Packaging
    • collector packaging
    • event packaging
    • gadget
    • gift packaging
    • limited edition packaging
    • toy packaging
  • Sustainability
    • biodegradability and compostability
    • logistic optimisation
    • recycled materials
    • reusability

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Reference:
http://www.tsdo.jp/flash.html

reported by:

Packaging Design Archive

on:

06.03.09
single product
tray
new product
contemporary
identity by typography
photo to describe
identity by photo
coffee, tea and infusions
end-user packaging
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Credits

Country: Japan
Agency: Taku Satoh

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