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POLITECNICO DI MILANO. DESIGN DEPT. COMMUNICATION DESIGN RESEARCH GROUP. IDENTITY SYSTEMS / PACKAGING DESIGN
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Communication Elements
  • Use of texture and shapes
    • identity by abstract shapes
    • identity by textures and patterns
  • Use of colour
    • identity by colour
    • identity by system of colour
  • Use of illustration
    • identity by illustration
    • illustrated character
    • instruction through illustration
  • Use of photography
    • identity by photo
    • photo to describe
    • photo to evoke
  • Use of typography
    • identity by typography
    • typographical texture
  • Use of pictograms
    • identity by pictograms
    • instruction through pictograms
  • Use of structure
    • identity by modular structure
    • identity by packing process
    • identity by shape
  • Surface Effects
    • bubble
    • corrugated
    • debossed, embossed
    • die cut
    • fluorescent
    • glittered
    • glossy
    • metallescent
    • metallic
    • mirrored
    • opaque
    • pearlescent
    • rough
    • smooth
    • soft
    • textured
    • thermo-changeable
    • translucent
    • transparent
Languages
  • Contamination
    • unusual structural association
    • unusual visual association
  • Moods and Trends
    • classic
    • contemporary
    • eco-friendly
    • fantastic, fairy
    • hand-made
    • high-tech
    • historical, traditional
    • infographics
    • ironic
    • luxury
    • mass-market
    • medical
    • minimal
    • natural
    • pharmaceutical
    • playful
    • pop
    • romantic
    • transgressive
    • well-being
Material Category
  • Materials
    • bio plastics
    • cardboard and paper
    • fabrics
    • glass and ceramics
    • metals
    • other materials
    • plastics
    • polylaminated
    • wood
Morphology
  • Structure
    • aerosol spray can
    • bag
    • basket
    • blister-pack
    • bottle
    • box
    • brick
    • buckets
    • can and tin
    • cheer-pack
    • clamshell
    • cluster
    • cup
    • disc-case
    • drum and keg
    • flacon
    • flow-pack
    • folding carton
    • gable top
    • jar and pot
    • other shapes
    • pouch
    • sachet
    • shopping bag
    • tetra-pack
    • tray
    • tube
    • vial
    • wrapper
  • Structural Components
    • additional structural elements
    • dispensing systems
    • labels and sleeves
    • opening and closure systems
Product Category
  • Food
    • baby food
    • bakery and bread
    • chocolate
    • coffee, tea and infusions
    • confectionery and sweetness
    • dairy, eggs and cheese
    • delicatessen
    • desserts and ice-creams
    • finger food
    • fish and meat
    • frozen food
    • fruit and vegetables
    • other food
    • pasta, rice and grains
    • pizza
    • sauces and seasonings
    • snacks
    • soups and ready-meals
  • Beverages
    • alcohols and spirits
    • beer
    • coffee, tea and infusions
    • juices
    • milk
    • other beverages
    • soft drinks
    • sport and energy drinks
    • water
    • wine
  • Nonfood
    • books, movies and music
    • clothes and accessories
    • cosmetics, beauty and toiletries
    • electronics
    • flowergrowing and gardening
    • homecare products
    • jewels
    • office and stationery
    • other non-food products
    • pet care products
    • pharmaceuticals
    • tobacco and cigarettes
    • toys
Project typology
  • InterventionTypology
    • concept
    • new product
    • update
  • Artefact Typology
    • extra-use of packaging
    • range of products
    • single product
    • system of graphical components
    • system of structural components
  • Use destination
    • end-user packaging
    • industrial packaging
    • retail packaging
Target range
  • Target
    • adults
    • babies
    • elder people
    • kids
    • men
    • pets
    • teens
    • women
Transversal Themes
  • Accessibility
    • design for all
    • information accessibility
    • product accessibility
  • Extra-use
    • arts and crafts
    • packaging as a new medium
  • Information Design
    • information about content
    • information about packaging
    • information about use
  • Multisensoriality
    • edible packaging
    • sounding packaging
    • tactile packaging
  • Service
    • carrying system
    • disposable packaging
    • ready to use
    • refill system
    • smart packaging
    • unit dose packaging
  • Special Packaging
    • collector packaging
    • event packaging
    • gadget
    • gift packaging
    • limited edition packaging
    • toy packaging
  • Sustainability
    • biodegradability and compostability
    • logistic optimisation
    • recycled materials
    • reusability

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Reference:
http://www.tsdo.jp/flash.html

reported by:

Packaging Design Archive

on:

06.03.09
information about content
end-user packaging
range of products
new product
coffee, tea and infusions
shopping bag
sachet
cup
plastics
cardboard and paper
identity by system of colour
identity by typography
Similar cases

Credits

Country: Japan
Agency: Taku Satoh

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