WAITROSE REDY-MEAL

WAITROSE REDY-MEAL- image

From Pearlfisher website portfolio:


Task: Strategic positioning and design on a range of Waitrose ranges, from food and skincare to flowers.


Scope: Range segmentation, range renovation, design, NPD, naming, writing and tone of voice.


 

Reference:
http://www.pearlfisher.com/portfolio/waitrose.htm